When 68 Avenue des Champs-Élysées, Paris Meets No.1 Wangfujing Street, Beijing

Guerlain Unveils Its First Flagship Spa in mainland China at The PuXuan Hotel and Spa

【Beijing, September, 8th 2025】Guerlain proudly announces the opening of its first flagship Spa in mainland China at The PuXuan Hotel and Spa in Beijing. Since founding the world’s first beauty institute in 1939 at 68 Avenue des Champs-Élysées, Guerlain has elevated Beauty and Wellness to an Art form. This new opening not only marks a significant milestone for the brand in China, but also a profound cultural dialogue between Guerlain’s heritage and the rhythms of the East.

Healing through art, art that heals

Located at No.1 Wangfujing Street — adjacent to the Forbidden City and in the same landmark building as Guardian Art Center — The PuXuan Hotel and Spa is part of Asia’s first one-stop art exchange complex, integrating art fair & exhibitions, auctions, education, a bookstore, art artwork storage facilities and hotel. Far from a conventional luxury hotel, The PuXuan embodies an understated, immersive aesthetic where architecture, material, and daily rituals converge into a quietly lived expression of contemporary Chinese culture. The Guerlain Spa at The PuXuan Hotel and Spa is more than an homage to the brand’s iconic home on the Champs-Élysées — it is a cultural and aesthetic dialogue between France and China.

A communion of aesthetics forging the remarkable

The PuXuan Hotel and Spa is more than an homage to the brand’s iconic home on the Champs-Élysées — it is a cultural and aesthetic dialogue between France and China. The PuXuan Hotel was designed by world-renowned architect Ole Scheeren. Its façade is constructed with stacked basalt stone, punctuated by 3,775 circular glass “pixels” — an abstract reinterpretation of Dwelling in the Fuchun Mountains, a revered 14th-century Chinese landscape painting. Light enters through these “landscape lenses,” casting a gentle rhythm throughout the interiors. At night, illuminated points transform the building’s base into a dynamic light artwork, vividly reflecting the flowing landscapes of the painting. Inside, handcrafted furnishings, contemporary ink works, and hutong-inspired architectural details create a layered and contemplative environment, enhanced by five serene treatment rooms where Guerlain rituals unfold in perfect harmony. Here, Guerlain’s vision of beauty becomes not only inwardly luxurious — but visible, vibrant, and unforgettable. 

Exclusive and Signature Treatments Inspired by the Essence of Chinese Refinement

Now rooted in Beijing, the Guerlain Spa at The PuXuan Hotel and Spa takes inspiration from the city’s essence, weaving together the rhythms and sensibilities of the East to craft a wholly bespoke sanctuary for the senses. Embracing the brand’s timeless philosophy of honoring the spirit of each place, it invites guests on an immersive voyage where art, healing rituals, and the awakening of all five senses intertwine.

Menu of the Guerlain Spa at The PuXuan Hotel and Spa in Beijing presents a refined selection of signature treatments, showcasing Guerlain’s pioneering expertise in facials and its unique savoir-faire in body therapies. In addition to this exceptional treatment offering, the Spa features one exclusive ritual, specially designed to reflect the spirit and cultural richness of The Puxuan’s remarkable setting in the heart of Beijing.

ORCHID YOUTH RITUAL 

Guerlain creates for The PuXuan Hotel and Spa an exclusive face and body treatment offering deep relaxation and rejuvenation. It combines Guerlain’s exceptional techniques, with the softness of calligraphy brushes and the enveloping warmth of lava stones. The heat of the lava stones gently soothes the body, while the massage therapist’s hands are like a brush, painting sensations onto the facial lines just as a calligrapher paints emotions onto paper. This unique sensorial ritual harmonizes energy through movements, awakening the senses, releasing tension, and enhancing the skin’s vitality. An experience where contrast and fluidity write a new story of wellness, renewal, and timeless beauty.

A dialogue of spaces, expanded by display narratives

As guests step into the Guerlain Spa at PuXuan Hotel and Spa, they enter a space where beauty is elevated through artistic expression. The artist Paula Bastiaansen unveils a singular work of art in glowing bone china—refined, weightless, and timeless. Her sculptural language captures the delicate essence of air in motion, turning fragility into a poetic presence. Alongside, Maison Duvelleroy reimagines the fan as a couture object, infusing each creation with heritage, elegance, and a trace of perfume.

An elegant retail area extends the Guerlain experience, offering the opportunity to purchase iconic products – from skincare with divine textures, such as the Orchidée Impériale and Abeille Royale collections, to unique and refined fragrances from the Perfumery of Art that capture the spirit of the House, as well as exquisite makeup creations like the Rouge G lipsticks.

Guerlain Spa at The PuXuan Hotel and Spa also showcases its Exceptional Rendezvous collection. Every year, Guerlain celebrates these singular moments by revisiting its iconic Bee Bottle in limited, numbered editions. Each fragrance, the common thread running through these millésimes, is adorned with a unique creation designed by an art craftsman selected for his savoir-faire. 

Capturing memorable customizations, Guerlain offers the art of personalization in its products and in every detail. Through the L’Art & La Matière collection, Guerlain has crafted a cherished line to surprise and entice guests. Visitors can customize the cord and seal that will adorn the bottle and engrave one of the product’s luxurious hand-crafted plates with a personal message.

More than a destination, the Guerlain Spa at The PuXuan Hotel and Spa is a living expression of beauty and well-being — where the senses awaken, time slows, and every moment becomes a sensorial reverie.