Development
Partnering with
The PuLi
The PuLi Group develops and operates exceptional luxury hotels and resorts across Asia and beyond.
We work with owners and developers who share our belief that true luxury lies in restraint, authenticity, and craft.
Our purpose is to create hotels that perform, endure, and inspire, combining design integrity, operational excellence, and emotional resonance.
As one of the few privately owned and truly independent luxury hotel groups, The PuLi offers the focus and agility of a boutique company with the standards of an international operator. Decisions are fast, communication is direct, and senior leadership is hands-on from start to finish.
Our Philosophy
Every PuLi property is a sanctuary of balance: calm, crafted, and culturally grounded.
We design each hotel as a unique expression of its place, built on clarity, authenticity, and purpose.
Development for us means partnership: transparent collaboration, personal accountability, and long-term alignment.
Our goal is simple. To build hotels that last, both in value and in meaning.
Development Formats
The PuLi model adapts to both urban and resort settings across four principal formats:
- Greenfield Developments
- Mixed-Use Developments
- Conversions & Adaptive Re-use
- Branded Residences
Each project is bespoke, never replicated, always refined.
Development Parameters
- Segment: Luxury
- Ideal Key Count: Urban 120-200; Resort 50-120; Market-driven
- Location: Key gateway cities and exceptional resort sites
- Design: Contemporary, tactile, timeless — “the elegance of less”
- Service: Warm, intuitive, and quietly confident
The Reimagined Flagship – The PuLi Shanghai
Our origin and benchmark.
The PuLi Shanghai is undergoing a comprehensive renewal that will once again define what an urban sanctuary can be.
The flagship sets the blueprint for design, service, and operational excellence across the group and for The PuLi brand going forward.
Why Partner with The PuLi
- Continuity and Credibility: Family ownership ensures long-term vision and strategic stability.
- Agility and Alignment: Independent, fast, and personally involved in every decision.
- Proven Excellence: Award-winning hotels in Shanghai, Beijing, and Kuala Lumpur show consistent performance and design recognition.
Get in Touch
Contact our Development Team
Andreas Zimmermann
Vice President of Development
E-mail: andreas.zimmermann@thepuligroup.com
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